IDC Blog - The Latest Tech News You Need to Know

Here you will find the latest insights from our lead analysts, as well as advice and research on how different technology trends are shaping and transforming the world.

Key trends identified by High-Growth Cloud Scale-Ups and StartUps in Europe

Cloud is the foundation for innovation and digital transformation for European organizations across all industries, and presents a great opportunity for startups to grow fast.

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Augmenting or Substituting? How the Workforce Should Tackle the Fear of AI

Artificial intelligence is spreading around the world, and not only as a buzzword and conversation starter. AI is now a real technology.

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6 Reasons Why Blockchain Will Follow a Unique Adoption in Europe

Blockchain and distributed ledger technologies have a global nature, as their main objective is to facilitate the exchange of digital and physical assets.

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content marketing

Content Marketing Approval Processes are a ‘double-whammy’ for some European Marketers

There is a lot of media talk about the importance of content marketing, but little attention is paid to the challenges that hinder its effective execution.

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IDC-Cloud-Security-Carla-Arend

Attitudes Towards Cloud Security are Changing

42% of organizations mention security as their biggest concern regarding public cloud, followed by regulatory compliance issues.

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The Perfect Storm is Brewing in the European Cloud Market

The majority of partners are lagging behind their customers in terms of cloud maturity and they do not expect to have caught up in two years' time.

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