Does A “Cloud First” Strategy Make Sense in Europe?
July 9, 2018
"Cloud first" has been propagated as the one and only proper cloud strategy for some time, mainly by US-based cloud providers.
Are European Enterprises Adopting Digital Customer Journey Management?
July 5, 2018
Customer journey management is a hot topic in management. Traditional differentiation on product and price is replaced by end-to-end customer journey experiences
Business Ecosystem – Today’s Manufacturer; Tomorrow’s Platform Player
July 5, 2018
Business ecosystems have started to play an increasing major role for manufacturing. As the ‘people’ and ‘things’ are getting connected no manufacturer will be successful on its own.
What is on the Mind of Technology Marketing Leaders?
June 27, 2018
Content marketing, digital technology tools, collaboration and sharing... and GDPR! These are some of the challenges for tech marketing leaders
Key Takeaways from IDC’s 2018 European Digital Executive Summit
June 25, 2018
IDC hosted its 4th Digital Executive Summit in Malaga, Spain - and what an event it was! We are excited to find the following comments.
Understanding the value of healthcare convergence, enabling true digital transformation: IDC Health Insights launches three new research programs in European healthcare and life science
June 14, 2018
The quest for delivering value to patients is at the heart of the tremendous amount of reform and innovation that health systems across Europe are experiencing.
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