IDC Blog - The Latest Tech News You Need to Know
Here you will find the latest insights from our lead analysts, as well as advice and research on how different technology trends are shaping and transforming the world.
Does A “Cloud First” Strategy Make Sense in Europe?
"Cloud first" has been propagated as the one and only proper cloud strategy for some time, mainly by US-based cloud providers.
Are European Enterprises Adopting Digital Customer Journey Management?
Customer journey management is a hot topic in management. Traditional differentiation on product and price is replaced by end-to-end customer journey experiences
Business Ecosystem – Today’s Manufacturer; Tomorrow’s Platform Player
Business ecosystems have started to play an increasing major role for manufacturing. As the ‘people’ and ‘things’ are getting connected no manufacturer will be successful on its own.
What is on the Mind of Technology Marketing Leaders?
Content marketing, digital technology tools, collaboration and sharing... and GDPR! These are some of the challenges for tech marketing leaders
Key Takeaways from IDC’s 2018 European Digital Executive Summit
IDC hosted its 4th Digital Executive Summit in Malaga, Spain - and what an event it was! We are excited to find the following comments.