IDC Blog - The Latest Tech News You Need to Know
Here you will find the latest insights from our lead analysts, as well as advice and research on how different technology trends are shaping and transforming the world.
How Tech Vendors in Europe Can Align Strategic Messaging for 2026
Discover how European tech vendors are preparing their messaging strategies for 2026. Learn how to align strategy, sales, and analyst commentary - while addressing the added challenge of fragmented multi-country markets.
IDC European Enterprise Communication and Collaboration Survey 2025: Growing Customer Demand for Choice and Flexibility
There is increasing market segmentation in the UC space, as customers demand more choice and flexibility. This underlines the need for UC providers to evaluate their strategies and align more closely with evolving market trends.
Marketplace Multipliers: Understanding Revenue Overlap in the Cloud Ecosystem
As cloud marketplaces continue to grow in scale and influence, they are reshaping how software is bought, sold, and delivered.
Digital Sovereignty in Europe in 2025: What’s “Plan B”?
As geopolitical tensions escalate and regulatory uncertainty deepens, many organisations on the continent see digital sovereignty as a strategic imperative.
The NIS 2 directive – where are we now?
Despite delays in transposing the legislation, the NIS 2 directive is moving inexorably towards being enforced across the EU and even beyond.
Unlocking measurable business value: the essential guide for technology sellers
In today’s technology landscape, having an innovative product is just the starting point. What truly sets successful tech vendors apart is their ability to demonstrate clear, measurable business value and return on investment (ROI) to their customers.