IDC Europe, Author at IDC Europe Blog

What is on the Mind of Technology Marketing Leaders?

Gerry Brown (CX Research Director)

Last week IDC hosted, 22 tech industry marketing leaders at our annual CMO Advisory council dinner in London. The topics up for discussion were IDC's latest research and thought-leadership ideas in the areas of content marketing, customer experience, and customer data management.Read more

by IDC Europe

Key Takeaways from IDC's 2018 European Digital Executive Summit

Philip Carter (Group Vice President, IDC Worldwide Thought Leadership Research)

Last week, IDC hosted its 4th Digital Executive Summit in Malaga, Spain - and what an event it was! Over the past four years, IDC has invested a lot of effort in building a vibrant digital community including executives, vendor sponsors, innovators and the IDC team. Read more

by IDC Europe

Understanding the value of healthcare convergence, enabling true digital transformation: IDC Health Insights launches three new research programs in European healthcare and life science

Silvia Piai (Research Director, Health Insights)

The quest for delivering value to patients is at the heart of the tremendous amount of reform and innovation that health systems across Europe are experiencing. Value in health is defined by the quality of clinical outcomes, the patient experience and by the economic sustainability of the system. Read more

by IDC Europe

"Open the Pod Bay Doors, HAL" A Look At The Connected Home Landscape

Romain Fouchereau (Research Manager, Security Appliance Program, European Systems and Infrastructure Solutions)

Coming soon to a home near you: energy management systems, camera-enabled door locks and doorbells, remote-controlled heating and lighting, voice controlled appliances. If some of this sounds oddly familiar, that’s because it is. Similar product concepts have been on display in showcase ‘homes of the future’ since at least the 1960s. Read more

by IDC Europe