IDC Blog - The Latest Tech News You Need to Know
Here you will find the latest insights from our lead analysts, as well as advice and research on how different technology trends are shaping and transforming the world.
How to Build High-Performing Sales Teams That Sell on Business Value
High-performance sales teams are not created by chance. It’s not about having the loudest pitch or the biggest pipeline. It’s about building teams that can step into the boardroom as trusted advisors.
IDC publishes the first European CCaaS MarketScape — a region that deserves Its own lens
Europe is a distinct market rather than as an extension of global models. Success in this region depends on understanding trust, compliance, and local engagement at a much deeper level.
Why B2B Tech Marketers Are Doubling Down on Events in 2026
B2B tech marketers are navigating tighter budgets and higher expectations in 2026. With ROI under the microscope, one strategy is emerging as both high-impact and measurable: events. IDC’s latest Sponsor Survey surfaces the data behind this shift.
How Tech Vendors in Europe Can Align Strategic Messaging for 2026
Discover how European tech vendors are preparing their messaging strategies for 2026. Learn how to align strategy, sales, and analyst commentary - while addressing the added challenge of fragmented multi-country markets.
IDC European Enterprise Communication and Collaboration Survey 2025: Growing Customer Demand for Choice and Flexibility
There is increasing market segmentation in the UC space, as customers demand more choice and flexibility. This underlines the need for UC providers to evaluate their strategies and align more closely with evolving market trends.
Marketplace Multipliers: Understanding Revenue Overlap in the Cloud Ecosystem
As cloud marketplaces continue to grow in scale and influence, they are reshaping how software is bought, sold, and delivered.