IDC Blog - The Latest Tech News You Need to Know
Here you will find the latest insights from our lead analysts, as well as advice and research on how different technology trends are shaping and transforming the world.
The AI homework nobody asked for (but everyone’s getting anyway)
While vendors keep promising moving mountains with a few lines of AI code, clients are still trying to figure out how to move their own data out of legacy systems and into AI.
Beyond the revenue mirage: what vendors must understand about partner success
Across the technology ecosystem, a persistent, and increasingly problematic, obsession with top-line revenue continues to dominate the conversation.
Let’s start talking about profits instead of just revenue
For more than a decade, telecom operators have measured success by one metric above all others: average revenue per user (ARPU). But as competition intensifies and price wars continue to drive down returns, ARPU alone tells an incomplete story.
How to Build High-Performing Sales Teams That Sell on Business Value
High-performance sales teams are not created by chance. It’s not about having the loudest pitch or the biggest pipeline. It’s about building teams that can step into the boardroom as trusted advisors.
IDC publishes the first European CCaaS MarketScape — a region that deserves Its own lens
Europe is a distinct market rather than as an extension of global models. Success in this region depends on understanding trust, compliance, and local engagement at a much deeper level.
Why B2B Tech Marketers Are Doubling Down on Events in 2026
B2B tech marketers are navigating tighter budgets and higher expectations in 2026. With ROI under the microscope, one strategy is emerging as both high-impact and measurable: events. IDC’s latest Sponsor Survey surfaces the data behind this shift.