Ewa Zborowska
Ewa Zborowska (Research Director, AI Europe)

Is Generative AI possible without the cloud? This question lingers as we delve into the world of AI innovation and explore the potential of generative AI models.

Let’s try to agree on the pivotal role that cloud platforms play in unleashing the power of generative AI as they provide a pathway to rapid development, scalability, and help to unlock the full potential of what some call a groundbreaking technology.

So, do we think generative AI truly flourishes without the aid of cloud platforms? Are they really a match made in technological heaven?

The cloud serves as a catalyst for rapid development and scalability in the realm of generative AI. Imagine the obstacles faced by both startups and established vendors burdened with the need for costly infrastructure investments.

High-performance computing resources such as GPUs and TPUs become accessible without substantial upfront investments. This liberates organizations to focus on what truly matters: developing innovative generative AI solutions, free from almost any infrastructure concerns.


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Beyond this, though, one of the most important benefits of cloud platforms for generative AI is the way they provide managed access to pre-trained foundation models and APIs. These resources act as a springboard, propelling developers forward without the need to start from scratch.

Pre-trained models capture the knowledge and expertise of generative AI experts, saving significant time and computational resources. By leveraging these models, developers can advance their projects, focusing on fine-tuning and customization rather than spending countless hours on training models.

Of course, enterprises can build and host their own foundational models themselves if they so wish, but this is a very expensive, complicated and time-consuming process that requires large teams of rare specialist talent. Cloud providers offer APIs that abstract the complexities of generative model architectures, thus simplifying the integration of generative AI capabilities into already existing and newly built applications. This democratizes access to generative AI, allowing developers to use its power without too deep expertise in model development.

Building generative AI models usually requires comprehensive and efficient development environments. Cloud providers offer a wide range of frameworks, development libraries, and collaboration tools tailored specifically to generative AI. These tools simplify the development, training, and evaluation of generative models, supporting developers and data scientists in bringing their ideas to life. By partnering with cloud providers, companies building developer tools and platforms ensure seamless integration with cloud-based infrastructure and services.

Yet, as much as we want to believe this is a romantic relationship, this is in fact a marriage of convenience aka business, so both sides need to think how this partnership will work for them.


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What AI-Model Providers Should Do

Prioritize Knowledge Transfer

To fully utilize generative AI, it is crucial to invest in knowledge transfer and training programs. Collaborate with cloud providers to develop training materials, workshops, and resources that enhance the understanding and skills of employees. Empowering individuals within organizations to leverage generative AI technologies effectively will maximize the potential of this field.

Foster Continuous Learning and Research

Leverage the support provided by cloud providers for research and development. Engage in research collaborations, attend conferences, and utilize cloud resources for experimentation and innovation. Staying up to date with the latest advancements in generative AI is vital for building new solutions.

Plan for Strong Data Management

Strong data governance practices in place are a must to ensure compliance, data privacy, and responsible use of data. While it makes a lot of sense to leverage cloud platforms’ data management and governance tools to maintain data quality, data lineage, and appropriate access controls throughout the generative AI lifecycle, AI providers must never assume that cloud providers’ tools are enough.

What Cloud Providers Should Do

Invest in Hardware/Chips R&D

Enhance hardware and chip capabilities specifically tailored for generative AI tasks. Explore specialized hardware accelerators, optimize GPU and TPU architectures, or even develop new chips designed to accelerate generative AI computations. By staying at the forefront of hardware advancements, cloud providers can offer superior performance and cost-efficiency.

Develop Industry-Specific or Use-Case Specific AI Frameworks

Differentiate by developing industry-specific or use-case specific AI frameworks that cater to the unique needs of various domains. Offer pre-trained models, domain-specific data management tools, and integration with industry-specific applications. By providing specialized AI frameworks, cloud providers can enable businesses to leverage generative AI effectively and drive sector-specific innovation.

Support Model Deployment and Lifecycle Management

Cloud platform providers must develop comprehensive tools for model deployment, monitoring, and lifecycle management in support of generative AI governance. This includes intuitive interfaces for deploying models, robust monitoring for issue resolution, and higher-level tools for responsible AI delivery. Simplifying processes enhances user experience for developers and data scientists.


Together, both sides should absolutely focus on building ecosystems and on fostering collaboration models that encourage the participation of various stakeholders in the generative AI space. Cloud providers need to create open platforms and APIs, allowing seamless integration with innovative tools, services, and solutions to provide customers with a broader range of generative AI capabilities. AI creators can leverage open platforms and APIs to integrate tools and services developed by complementary companies in the generative AI space, fostering a thriving marketplace of offerings.

And please, remember, a marriage of convenience can only work in situations where both partners enter the marriage with clear expectations and mutually beneficial goals. This can be too much for real family life but should be exactly what’s needed for commercial success.

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