Massimiliano Claps
Max Claps (Research Director, IDC Government Insights)

We live in uncertain times in which digital technologies will empower the public and private sectors to become more resilient and imagine news ways to solve complex problems. COVID-19 has accelerated the need to realize the full benefits of critical investments in technology.​

To help recognize and celebrate truly groundbreaking and transformative projects that will PRIME the future of industries, IDC has launched the first IDC Europe and Central Asia Industry Insights Awards.

What is PRIME? PRIME refers to the 5 key capabilities that companies will need to develop to succeed in the new normal, enabled by technology: 1) deliver on economic and societal purpose; 2) develop resilience against short-term shocks and long-term stresses; 3) reimagine the business; 4) master intelligence, operations, and experiences; and 5) open up to dynamic ecosystems.​

The new IDC Europe and Central Asia Industry Insights awards provide an independent platform for technology buyers and suppliers alike to demonstrate groundbreaking projects that deliver innovative, purposeful outcomes.

The award categories are Personal Mobility, Wellbeing, Things (consumption), and Shopping. Each category is looking at how living will evolve, projecting the opportunities and changes that enterprises need to embrace to succeed in the future.

To find out more about the awards and submit your entry, please visit our awards page or email us. If you are a technology vendor, partner or system integrator and would like to nominate your clients for the great work they have done, we would like to hear from you, too. We look forward to receiving your submission by September 30.

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