Data Ethics Will be the New Competitive Advantage

In the past few months Facebook has been caught in a storm of accusations about the way it has managed users' data. It is not that it has stored and aggregated huge amounts of this data. The issue is how it has used, shared, and managed the data. Data ethics are essential if we are to benefit from the opportunities arising from the likes of artificial intelligence and machine learning, while also acting as a digitally responsible society.


Does A "Cloud First" Strategy Make Sense in Europe?

Carla Arend
Carla Arend (Lead analyst European Cloud Research)
Deciding on a suitable cloud strategy is a critical first step on a successful cloud journey. Cloud strategy options range from "cloud first" over "cloud also" to "best fit" or "no cloud" and I have observed some interesting developments over the past couple of years.


Are European Enterprises Adopting Digital Customer Journey Management?

Gerry Brown
Gerry Brown (CX Research Director)
Customer journey management is a hot topic in management – particularly within the context of digital transformation and customer experience. Leading enterprises today compete on digital customer experiences. Traditional differentiation on product and price is replaced by end-to-end customer journey experiences designed to delight the customer and build brand loyalty.Read more


Business Ecosystem – Today’s Manufacturer; Tomorrow’s Platform Player

Business ecosystems have started to play an increasingly major role for manufacturing. As people and things become connected, no manufacturer can successfully meet growing customer expectations on its own. Non-traditional players, often without any manufacturing legacy, are innovating service layers on top of vanilla product offerings.
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