GDPR Countdown

GDPR Countdown II: Do's and Don’ts for Marketers

Duncan Brown
Duncan Brown (VP of Enterprise Research Europe)
In this second part of this two-part blog ( GDPR Countdown I : Why marketers should pay attention) we give our Do's and Don'ts on how to go to market with a GDPR message. Here's the important thing: you must have a view on GDPR.
Read more


GDPR Countdown I: Why Marketers Should Pay Attention

Duncan Brown
Duncan Brown (VP of Enterprise Research Europe)
You surely know by now that the General Data Protection Regulation (GDPR) is enforced in just over a year's time. Companies of all sizes and industries – and countries – will have to introduce a significant tranche of new business processes, and technologies to support these processes. While there remains considerable uncertainty over the exact approach to compliance one thing is clear:
Read more


Channel and Partner Alliance

Three Mega-Trends Affecting Partners and Channel

Margaret Adam IDC
Margaret Adam (Associate Vice President, European Services, Channels and Alliances Ecosystems)
As the industry transitions to the 3rd platform, we see vendors making big bets in terms of strategic direction.  Be this splitting, refocusing, selling off or acquiring, these big bets have a very direct impact on the channel.Read more