IDC Europe

IDC MWC 18 Event

MWC 2018: Top Enterprise Mobile Device Trends

Angela Salmeron
Angela Salmeron (Research Director, Worldwide Energy Transition Strategies)
MWC is only a month away and we're rubbing our hands in excitement making our own predictions about what this year's event will hold.
Unlike much of the media focus on consumer news and devices, IDC believes this event will bring interesting B2B announcements by leading mobile vendors. This is in fact the new panacea for some, given that their consumer markets are steadily stagnating and is difficult to innovate. Read more

by IDC Europe

Insurers Are Beginning To Embrace Open APIs To Tune In To The Evolving Digital Ecosystem

Sabitha Majukumar
Sabitha Majukumar (Senior Research Analyst)
The 'Open Banking Revolution', triggered by the second Payment Services Directive (PSD2), will see new, API-connected services brought to European consumers around the traditional core financial services, creating a more holistic banking experience.Read more

by IDC Europe

Do You Know How to Make Account Based Marketing Succeed?

IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a buyer-centric approach. The funnel belongs to the 20th century.  Back then, buyers were ignorant about their choices and sellers knew little about the needs and preferences of their prospective customers.

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by IDC Europe

How is the European IT Market going a year and a half after Brexit Referendum?

Carla La Croce
Carla La Croce (Senior Research Analyst, European Industry Solutions, Customer Insights & Analysis)
Andrea Siviero
Andrea Siviero (Research Director, MacroTech, Digital Business, and Future of Work)
Seizing the opportunity of our IDC European 2018 FutureScape presentation, we recently published an European IT Market Update that looks at the IT Spending Forecast evolution in 2017, focusing on the  British IT Market outlook when a year and a half has passed since the Brexit referendum.Read more

by IDC Europe