Security's greatest challenge (and it's not what you might think)
Duncan Brown
Research Director, European Security Practice
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Last week I attended IDC’s Digital Summit, an annual event hosted in Paris involving digital aficionados (Chief Digital Officers, marketing chiefs, and so on). It was a lively affair, enhanced by the surroundings of the Piscine Molitor and rooftop views of the Eiffel tower.Read more
EU says “no” to Three’s takeover of O2 – leading to more convergence in the UK?
John Delaney
Associate VP European Mobility, IDC
Read full bio @john_p_d
In a widely expected decision, The European Commission has blocked the sale of Telefonica's UK mobile operator O2 to Hutchison, the owner of UK mobile operator Three. The deal would have left the UK with three mobile network operators, and Europe's Competition Commissioner, Margrethe Vestager, expressed strong concern that this outcome would reduce customer choice and raise prices in the UK mobile market.Read more
The 5 Key Competencies for a Modern Tech Marketing Organization
Richard Vancil
Group Vice President, Executive Advisory Strategies
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Our current market landscape is being led by self-educated buyers, and these buyers are moving fast and marketers need to move faster. Rich Vancil, Group VP of IDC, kicked off his IDC Directions session on “Best Practices in Building the New Marketing Machine” with this sentiment. So how do marketers not just move faster, but smarter? Vancil shared five key competencies to consider for modern marketing organizations based on recent research.
Brexit: What Would it Mean for the U.K.'s Mobile Sector?
John Delaney |  Rosalind Craven |  Laura Petrone |
On June 23, 2016, the people of the U.K. will vote in a referendum on whether they want the U.K. to remain a member of the European Union (EU) or to leave. A strong vein of anti-EU sentiment, and the likelihood of some status-quo voting apathy, are combining to make a British exit from the EU (colloquially referred to as "Brexit") a distinct possibility. What would Brexit mean for the U.K.'s mobile industry?Read more