IDC Blog - The Latest Tech News You Need to Know
Here you will find the latest insights from our lead analysts, as well as advice and research on how different technology trends are shaping and transforming the world.
And the Future of Marketing is…an Awful Lot About Tech, Especially AI
In the new report IDC advises CMOs: "Be ready for AI everywhere. AI will become a part of most if not all marketing processes"
What’s Most Important to Global Oil and Gas Executives when Rolling Out Enterprisewide DX Road Maps?
Digital transformation (DX) initiatives lie at the heart of the corporate strategy of most oil and gas companies. It is an integral part of companies' strategy.
The Impact of Ruggedized Devices on the Future of Work
Mobility is pivotal for most companies to embrace a digital transformation strategy, as it helps increase productivity and engage with customers.
AWE 2018: AR Finding Its Place in the Enterprise Space
The highest potential for Augmented Reality technologies is in the enterprise space where there are existing business challenges that AR can easily solve.
Key trends identified by High-Growth Cloud Scale-Ups and StartUps in Europe
Cloud is the foundation for innovation and digital transformation for European organizations across all industries, and presents a great opportunity for startups to grow fast.
Augmenting or Substituting? How the Workforce Should Tackle the Fear of AI
Artificial intelligence is spreading around the world, and not only as a buzzword and conversation starter. AI is now a real technology.