Alejandro Cadenas
Alejandro Cadenas (Associate Vice President, European Mobility & IoT Research)

As 2024 comes to a close, the rollout and adoption of 5G in Europe stand at a pivotal juncture. This year has seen significant progress but also challenges that continue to hinder its full potential. Let’s reflect on the milestones achieved, the obstacles overcome, and the outlook for the coming year, positioning 5G as a key driver of innovation for businesses of all sizes.

Key Achievements of 2024

1. Expansion of Network Rollout

5G coverage has expanded significantly across Europe, reaching rural areas and less-developed regions, spreading the availability of 5G Standalone widely across key markets in Europe. This has reduced the digital divide and unlocked opportunities for new business models based on advanced connectivity.

2. Consolidation of Enterprise Use Cases

Industries such as manufacturing, logistics, and automotive have led the adoption of 5G through mobile private networks (MPN) and are beginning to look at network slicing capabilities that are still not fully available commercially. These industrial solutions have enabled operational optimization and applications such as predictive maintenance and real-time remote control.

3. Push of OpenAPIs

A significant milestone in 2024 was the formation of a consortium led by Ericsson, a group of communication service providers (CSPs), and Google to drive the adoption of OpenAPIs. This initiative aims to standardize and simplify the integration of 5G capabilities, opening doors for monetization through new digital services. By enabling seamless interoperability, OpenAPIs pave the way for developers and enterprises to create innovative solutions, further enhancing the value of 5G in both consumer and enterprise markets.

Challenges Remaining

1. Investment Profitability

Although deployment has advanced significantly, and many industries are already looking at 5G as a “no brainer”, monetization remains a challenge. Many operators struggle to justify returns on 5G investments, particularly in saturated markets where consumers perceive 5G as an extension of 4G.

2. Fragmented Ecosystem

The European landscape remains characterized by fragmentation, with differing regulatory frameworks and adoption levels across countries. This limits economies of scale and complicates cross-border solution implementation – a good example being the spectrum required to deploy 5G mobile private networks

3. Business Awareness and Education

Despite progress, some enterprises and many SMEs still lack a clear understanding of 5G’s benefits. This knowledge gap hampers broader adoption, particularly in traditional sectors.

Outlook for 2025

1. Prioritizing Business Innovation and Cocreation with Customers

5G infrastructure is essentially ready to fly, but it must solidify its role as a key tool for digital transformation. Multinationals will leverage its capabilities to scale global solutions, while SMEs can focus on tailored solutions to enhance competitiveness.

2. Expansion of Use Cases

5G is a fantastic enabler to get fast, accurate and reliable data from enterprise operations and customers, and aggregate those into platforms where insights can be extracted. Based on this, technologies like edge computing and artificial intelligence (AI) integrated with 5G are taking center stage and they will continue to do so. These will enable new real-time services, such as autonomous fleet control or connected healthcare applications.

3. Harmonized Regulatory Framework

The European Union is expected to move toward more uniform regulations, fostering a more favorable environment for collaboration and innovation across the continent.

4. Sustainability Focus

Energy efficiency will remain a priority. 5G, combined with sustainable solutions, can help reduce energy consumption in key sectors, contributing to Europe’s climate goals.

Conclusion

2024 has been a year of consolidation for 5G in Europe, marked by significant achievements but also highlighting challenges that remain. Looking ahead to 2025, priorities must focus on maximizing the business and societal impact of 5G, reinforcing its role as a driver of innovation for companies of all sizes. Only by doing so can Europe lead the race toward a connected and competitive future.

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